With summer coming to an end, a lot of sellers feel that the season is over and the opportunity to sell is winding down. But now is the time when the serious buyers come looking, and it’s important to stay on top of your game in order to close the deal.
Here are 3 summer selling tips that will help you get the most out of your home.
1. Don’t put the brakes on marketing. At the end of summer, too many agents and sellers make the mistake of cutting back on marketing. But if you stop marketing too soon, you’ll miss out on some of the summer’s most serious buyers.
Now is the time to really emphasize the value of your home, because the people looking right now are the deal hunters. You may want to actually step up your marketing, or try out some special advertisements to target this type of buyer.
2. Focus on quality. Kids are going back to school, and things are starting to feel more hectic. But this doesn’t mean that you can let your listing fall to wayside. Make sure that you are keeping your house clean and show-ready at all times.
Keeping paint and landscaping touched up, and tackling small home-improvement projects along the way will make your house shine. It’s the little things that set you apart from the rest of the homes on the market, and at the end of the day, that’s what gets homes sold.
3. Make your home available. Even though it’s the end of summer and it may be harder to rearrange your schedule, it’s crucial that you make your home available for showings. The more you can show, the more potential buyers will get to see and make offers on your home. (Extra tip: If you’re planning to leave town for that end of summer getaway, be sure to notify your agent. This is a prime opportunity for showings and could sell your home!)
There you have it! Step up your marketing, polish your home, and make it available to show in order to face this market head-on. Keep in mind that while this season may be slower, it’s not the quantity but the quality of buyers that really matters.